As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, generate leads, and support our business growth. You’ll work closely with our sales and product teams to craft compelling campaigns, manage content creation, and optimize marketing performance.
Key Responsibilities
- Develop and implement marketing strategies aligned with company goals.
- Create, manage, and optimize digital marketing campaigns across platforms such as Google Ads, LinkedIn, and email marketing tools.
- Craft engaging content for websites, blogs, social media, and email campaigns that resonate with our target audience.
- Collaborate on branding efforts to ensure consistency across all channels.
- Conduct market research to identify trends, customer needs, and competitor strategies.
- Analyze and report on campaign performance, providing insights and recommendations for improvement.
- Work with designers and developers to optimize the user experience and ensure seamless integration of marketing assets.
- Stay updated on industry trends, particularly in fintech and high-risk banking solutions.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably in fintech, banking, or high-risk industries.
- Strong knowledge of SEO, SEM, content marketing, and social media platforms.
- Excellent writing, communication, and project management skills.
- Proficiency in marketing tools such as Google Analytics, CRM systems, and email marketing platforms.
- Ability to think creatively and analytically to solve problems and drive results.
If you’re ready to take on the challenge and help us grow, we’d love to hear from you! Send your resume and a brief cover letter explaining why you’re the perfect fit for Finz Payments Team.
